Harvey Norman | Sofa Commercial

 

 

Created & Produced by Lore Films Ltd, this commercial was directed by Cathy Dunne. This sofa series was shot on location at Mount Druid, seven different rooms for seven different clients were created. The camera glides down a corridor where different rooms are revealed. These rooms are filled with sounds and invite us into the frame, catching a glimpse of what our life could look like with one of these sofa's in our space. The series was shot in a way that different combinations of rooms could be edited together, giving a very flexible approach to digital marketing and TV commercial rollout.