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Irish Recruitment Videos Uncovered: Learn from the Best and Attract Exceptional Talent

Discover the secrets to crafting Irish recruitment videos that attract top talent and elevate your hiring process with renowned filmmaker Cathy Dunne.


Cathy Dunne of Lore Films is an experienced documentary-maker. Her work has been previously acquired by the national broadcaster in Ireland, RTÉ, as well as being selected for several Oscar, IFTA and BAFTA qualIfying festivals. 

To work with Cathy, please reach out to us through our contact page

Why work with Lore Films to create exceptional Irish Recruitment Videos?

Director of Lore Films, Cathy Dunne has over a decade of experience creating recruitment videos. These Irish Recruitment videos really hit the mark when it comes to creating engaging videos that have a unique sense of Irishness and authenticity of workplace dynamic and atmosphere.

Harvey Norman Ireland are a regular client of Lore Films, honing in on their skillset and understanding of the workplace to create compelling content that attract new or potential employees. This video below was made for

Harvey Norman Ireland and explores their approach of Promote from Within.  

In 2018, Harvey Norman Ireland won the Great Place to Work award. This was a really excellent opportunity to showcase how and why they got there. 

Stobart Air, now Emerald Airlines, were recruiting for a vast amount of positions and we worked together to create a series which appealed to different sectors of the airline business. Following completion of these videos, Head of HR, Terry Keegan gave us this review:

"I had the pleasure of using Cathy for some recruitment videos for various positions within our airline. Cathy and her team were extremely diligent, they quickly understood what we required as well as the culture within Stobart Air, from that her team came up with a vision for each video we requested. The time and effort for each video was above and beyond and we couldn’t recommend them enough. Also to mention that the recruitment drive for our Apprentice Engineering was 40% higher than normal, this if one hundred percent off the back of the videos Cathy created."

We applied two different style approaches - one which was young, upbeat and exciting aimed at the Apprentice Engineering Recruitment:

And the second style was aimed at a more mature recruitment and we decided inspirational, epic and moving would a perfect approach. 

All of these recruitment videos were successful and had high engagement because of the time each client allowed in the prep process. We really got to know and understand the different cultures and people within the organisation who were passionate and genuinely felt like these were workplaces where they could excel in a nurturing environment. Applying an Irish voice which speaks to out wit, culture and banter lead to authentic and evergreen video content. An invaluable tool to show how great and attractable your workplace truly is. 

We're always looking for new and exciting recruitment videos to film. Let's connect.

How much does a recruitment video cost in Ireland?

The cost of a recruitment video in Ireland can vary depending on various factors such as the video's length, production quality, complexity, location, and additional services required. On average, you can expect to pay anywhere from €2,500 to €16,000 or more for a professionally produced recruitment video in Ireland. It's best to reach out talk about your budget and specific requirements or if you don't already have a budget, you can ask for a quote and consultation to help stir your video(s) in the right direction. 

What are the key elements of an effective Irish recruitment video?

An effective Irish recruitment video should include the following key elements:

1. Clear and concise messaging: Communicate your company's values, mission, and unique selling points clearly and succinctly.

2. Engaging storytelling: Work with your video producer to use storytelling techniques and create a compelling narrative that resonates with potential candidates.

3. Authenticity: Show genuine employees, real work environments, and testimonials to create an authentic representation of the company culture.

4. Visual appeal: Utilise high-quality visuals that help get the energy and atmosphere of your workplace across. Think about and discuss filming style, graphics and music with your videographer or video producer. 

5. Call-to-action: Encourage potential candidates to take the next step, such as applying for a job or visiting the company's website.

How can a recruitment video help attract top talent in Ireland?

A recruitment video can help attract top talent in Ireland by:

  • Showcasing the company culture: It allows potential candidates to get a glimpse of the work environment, team dynamics, and overall atmosphere, helping them assess if they would be a good fit.

  • Highlighting opportunities for growth and advancement: Emphasise career development programs, training initiatives, and success stories of employees who have advanced within the company.

  • Engaging storytelling: By crafting a compelling narrative, you can captivate candidates' attention and make them excited about the prospect of working for your company.

  • Differentiating from competitors: A well-executed recruitment video can set your company apart from others by showcasing its unique qualities and values.

  • Increasing brand awareness: Sharing your recruitment video on various platforms can help raise awareness about your company and attract passive candidates who may not actively be looking for a job.

How long should an Irish recruitment video be?

The ideal length for an Irish recruitment video is typically between 1.5 to 3 minutes, however longer videos can sometimes work in your favour. It's crucial to keep the video engaging to maintain viewers' attention throughout. However, the specific length may vary depending on the complexity of the message and the target audience. If the video is exceptionally compelling, it may be acceptable to extend the length slightly, but it's generally best to keep it within the recommended timeframe.

What are the best platforms to share recruitment videos in Ireland?

Some of the best platforms to share recruitment videos in Ireland include:

  • Company website: Embed the video on your career page or relevant job postings to provide potential candidates with an immersive experience.

  • Social media platforms: Utilise popular platforms such as LinkedIn, Facebook, Instagram, TikTok and YouTube to reach a wider audience and encourage sharing.

  • Job portals: Many job portals allow you to upload videos alongside job postings, increasing visibility and engagement.

  • Employee referral programs: Share the video internally and encourage employees to share it with their networks, expanding its reach to potential candidates.

How to choose the right video production company for recruitment videos in Ireland?

When selecting a video production company for recruitment videos in Ireland, consider the following factors:

  1. Portfolio and expertise: Review the company's portfolio to assess their experience in creating recruitment videos. Look for examples that align with your vision and requirements.

  2. Reputation and reviews: Research the company's reputation and read reviews or testimonials from their previous clients.

  3. Budget and cost: Discuss your budget upfront and ensure the company can work within your financial constraints.

  4. Communication and collaboration: Evaluate their communication


We're always looking for new and exciting opportunities in video, film and documentary. Let's connect.

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