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Product Video Production

Product video production is the process of creating videos to showcase and promote a product. These videos are designed to highlight the product's features, benefits, and uses, often with the goal of attracting potential customers and increasing sales. At Lore Films, we always love to put a creative spin to make sure your product stands out.

Do you have a product you'd like to amplify through video?

How do I create a story around my product for video?

Creating a compelling story around your product for a video is a powerful way to engage your audience and make your product more relatable. Here's a step-by-step guide on how to create a story for your product video:

  1. Understand Your Audience: Before you begin crafting a story, it's essential to know your target audience. What are their needs, desires, and pain points? What kind of story will resonate with them? The story should be tailored to your audience's preferences.

  2. Identify Your Product's Value Proposition: Clearly define the unique features, benefits, and value that your product offers. What problem does it solve? How does it make your customers' lives better? Understanding this is crucial for building your story.

  3. Define the Message: Determine the primary message you want to convey through your video. It could be about how your product can transform the user's life, make a task easier, save time or money, or offer a unique solution.

  4. Create a Hero: In your story, the hero can be your product, a person using your product, or even your customer. The hero is central to the narrative and represents the positive change or transformation that your product brings.

  5. Establish a Conflict or Challenge: A story often revolves around a conflict or challenge that the hero faces. This can be a problem your product is designed to solve. Highlight the pain points or difficulties the hero encounters.

  6. Introduce Your Product: Gradually introduce your product as the solution to the hero's challenge. Show how it addresses the problem and makes the hero's life better. This is the climax of your story.

  7. Demonstrate Benefits: Showcase the key features and benefits of your product in action. Use visuals, demonstrations, and real-life scenarios to illustrate how it works and how it positively impacts the hero.

  8. Incorporate Customer Testimonials or Success Stories: Include real customer testimonials or success stories to add authenticity to your narrative. These can serve as powerful endorsements and reinforce the message.

  9. Create an Emotional Connection: Engage the audience emotionally by making the hero relatable and the story compelling. People connect with stories that evoke feelings such as joy, relief, excitement, or empathy.

  10. Call to Action (CTA): End your video with a clear call to action. Tell your audience what you want them to do next, whether it's making a purchase, signing up for a trial, or following your brand on social media.

  11. Storyboard and Script: Once you have a clear narrative, create a storyboard to plan your shots and a script to guide the dialogue and narration. Ensure that your visuals and script align with the story's structure.

  12. Choose the Right Tone and Style: The tone and style of your video should match your brand and the emotions you want to convey. Consider whether you want your story to be humorous, heartfelt, inspirational, or informative.

  13. Film and Edit: Film your video, ensuring high-quality production, lighting, and sound. Edit the footage to create a cohesive and engaging final product. Use music, graphics, and effects to enhance the storytelling.

  14. Test and Gather Feedback: Before finalizing your video, test it with a small focus group or colleagues to gather feedback. Ensure that the story is clear and impactful.

  15. Launch and Promote: Once your video is ready, launch it on relevant platforms and promote it through your marketing channels, including social media, email, and your website.

Remember that the key to a successful product video story is authenticity and a genuine connection with your audience. Crafting a compelling narrative that speaks to your customers' needs and emotions will make your product video more engaging and memorable.

How to Create Impactful and Engaging Product Videos.

Sofa Product Video and Commercial

For this campaign, Harvey Norman Ireland wanted to create a moving commercial that would best showcase their range of sofas and represent their diverse customer base. We worked together to create 12 different rooms that would represent 12 different people. Each scene represented a scenario and a moment in time that a particular audience would resonate with. In this product video below, you'll witness the conservatory of an older generation who have decided to spruce their home up and have chosen an elegant sofa set, we are then transported to a bachelor pad with leather recliners and are immersed in a moment of cheer as Ireland score a winning goal, a comfy corner couch ready for the arrival of their newest family member and a stylish time buyer who can be heard preparing a romantic meal for their partner. Thanks to the success of this product video and campaign, Harvey Norman Ireland showcased a broad range of sofas appealing to a broad range of customers, all while creating a beautiful and emotional evergreen piece.

Kopper Kreation Product Video

During October 2021, Emmet of Kopper Kreation approached Lore Films to make a product video showcasing a the new Tesla range. This product range was inspired by the Tesla Coil. A Tesla coil is an electrical resonant transformer circuit invented by Nikola Tesla in the late 19th century. It is primarily known for its ability to produce high-voltage, low-current, and high-frequency alternating-current (AC) electricity. Tesla coils are used primarily for their striking visual and auditory effects rather than practical power transmission or electrical generation.

With access to a Tesla Coil in Dublin and the approach of spooky season, we agreed it would be a really great time to showcase lightbulbs. The flint of the bulbs electrified under the coil and created an unusual and mesmerising experience, captured on camera and used in a viral campagin to target Kopper Kreation's Tesla Range. 

Tesla Products by Kopper Kreation available here


We're always looking for new and exciting opportunities in documentary. Let's connect.

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