COMMERCIALS
Commercial films driven with atmosphere, composition and storytelling.
At Lore Films, we create commercial films that do more than capture attention. We bring ideas to life through thoughtful storytelling, considered direction and naturalistic cinematography.
Working across advertising, brand campaigns and broadcast promotions, we combine creative thinking with a hands-on approach to production. From the initial concept and visual development through to filming and post-production, every detail is considered to create films that connect with audiences and leave a lasting impression.
Our approach is rooted in storytelling. Whether creating polished, high-end commercial imagery, capturing the character of a brand or communicating a meaningful message, we look beyond the brief to find the story, emotion and visual identity that make each project distinctive.
With experience directing, shooting and editing, we bring a cohesive creative vision to every production, combining cinematic craft with an understanding of what makes a film work for its audience.
From brand advertising to broadcast campaigns, we make films that look beautiful, communicate clearly and make people feel something.
Lambay Whiskey
A cinematic promotional film celebrating the unique character and craft of Lambay Whiskey. Filmed on Lambay Island, the piece explores the relationship between place, provenance and production, using atmospheric imagery and considered visual storytelling to communicate the exclusivity of this distinctive Irish whiskey. Full in house production.

Lambay Irish Whiskey
RTÉ — We're Here to Be Better, For You.
A promotional campaign for RTÉ, built around the message of rebuilding trust and putting audiences at the heart of everything the broadcaster does. A project that required a clear, confident visual approach to communicate a meaningful message and connect with the public. Content selection, and edit by Cathy Dunne, Lore Films.

RTÉ | We're here to be better, for you.

Gailearaí Náisiúnta na hÉireann - bí mar chuid den scéal
Motion Beds // Harvey Norman Ireland
A series of commercial campaigns for Harvey Norman, combining strong visual direction, carefully considered lighting and polished product cinematography. From showcasing the technology and comfort of Motion Beds to capturing the energy of the Back to College campaign, each film was designed to bring the products to life through engaging, visually led storytelling. Full Production in house at Lore Films. Post-Production by DMC Studios Australia.

Harvey Norman, Your Bedding Specialists.
National Gallery of Ireland //
Gailearaí Náisiúnta na hÉireann
A film celebrating the National Gallery of Ireland and its cultural offering. Combining visual storytelling with a strong sense of place, the project highlights the importance of art, creativity and the stories held within one of Ireland's most significant cultural institutions. Film production, included VO record, storyboarding, filming, music selection and edit.